I conducted some research on the Internet surrounding this week's topic and found a popular reference to Strategic Planning and Forecasting Fundamentals by J. Armstrong (an open access document). As this appears to be a journal that can serve as a reference of material for future research (and class discussion topics) I am going to read it in detail.
File: https://mpra.ub.uni-muenchen.de/81682/1/MPRA_paper_81682.pdf
References
Armstrong, J. S. (1983). Strategic Planning and Forecasting Fundamentals. Retrieved from http://repository.upenn.edu/marketing_papers/123
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